MANAGEMENT

Detailed explanation-1: -A focus group is a research method that brings together a small group of people to answer questions in a moderated setting.

Detailed explanation-2: -Observations are recordings that are taken of the participant without requiring interaction.

Detailed explanation-3: -Consumer Psychology is the study of human behavior, regarding their buying patterns, customs and preferences, in relation to consumer products, including their reactions and preferences to advertising, packaging and marketing of those products.

Detailed explanation-4: -Primary data: information specifically collected to solve a current problem.

Detailed explanation-5: -A marketing information system is an organized method of collecting, storing, analyzing, and retrieving information to improve the effectiveness and efficiency of marketing decisions. The process of summarizing, combining, or comparing information so that decisions can be made is called input.