MANAGEMENT

Detailed explanation-1: -Most research uses both primary and secondary sources. They complement each other to help you build a convincing argument. Primary sources are more credible as evidence, but secondary sources show how your work relates to existing research. Tertiary sources are often used in the first, exploratory stage of research.

Detailed explanation-2: -Uses. Though secondary research can be unreliable and unspecific, it’s useful for developing a plan to collect primary data. By understanding what data you want to pursue, you can better plan how to gather it. Marketers often use both kinds of data to make decisions about marketing campaigns and product development.

Detailed explanation-3: -There are two sorts of data used in marketing research: primary data and secondary data. Both types of data have their set of advantages and disadvantages. Both forms of data are also collected using different approaches.

Detailed explanation-4: -Primary data is information collected through original or first-hand research. For example, surveys and focus group discussions. On the other hand, secondary data is information which has been collected in the past by someone else. For example, researching the internet, newspaper articles and company reports.