MANAGEMENT

Detailed explanation-1: -Desk research is another name for secondary research. Broadly speaking, there are two types of research activity: primary research (where you go out and discover stuff yourself); and secondary research (where you review what other people have done). Desk research is not about collecting data.

Detailed explanation-2: -Exploratory Research The exploration of new phenomena in this way may help the researcher’s need for better understanding, may test the feasibility of a more extensive study, or determine the best methods to be used in a subsequent study.

Detailed explanation-3: -TRUE3. Quantitative research is flexible so at any stage, the study may change. TRUE 4. Quantitative data are more credible, reliable, and useful than qualitative data.

Detailed explanation-4: -Field research is information that is first-hand information. It has been collected by the business for a specific purpose. Methods of collecting field research include: face-to-face interview. postal survey.