MANAGEMENT

Detailed explanation-1: -Surveys (questionnaires) can often contain both quantitative and qualitative questions. The quantitative questions might take the form of yes/no, or rating scale (1 to 5), whereas the qualitative questions would present a box where people can write in their own words.

Detailed explanation-2: -Questionnaires are designed to quantify and legitimise people’s beliefs and behaviours. Generally, two types of questionnaires are used to collect quantitative data for market research purposes: mail and web-based questionnaires.

Detailed explanation-3: -Quantitative data is plentiful and easily available. Some sources include: True/false or multiple choice survey questions.

Detailed explanation-4: -A survey can be qualitative, quantitative or mix methods. If your survey involves a questionnaire with scalable answers then it is a quantitative survey. If your survey has descriptive questions with in-depth answers then it is a qualitative survey. If your survey has both of them then it is a mixed-method survey.