MANAGEMENT

Detailed explanation-1: -Qualitative interviewing is also time-intensive and can be quite expensive. Creating an interview guide, identifying a sample, and conducting interviews are just the beginning of the process.

Detailed explanation-2: -Qualitative research tends to be cheaper to carry out than quantitative market research as the need to recruit large volumes of participants or use extensive methods is not as great. Qualitative research can be undertaken at times to suit you – you don’t need to interview large numbers of participants all in one go.

Detailed explanation-3: -An interview is a qualitative research method that relies on asking questions in order to collect data. Interviews involve two or more people, one of whom is the interviewer asking the questions. There are several types of interviews, often differentiated by their level of structure.

Detailed explanation-4: -Focus groups are an expensive method as compared to the other online qualitative research methods.