BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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public data
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secondary data
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reviews
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focus group
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Detailed explanation-1: -Secondary data is information collected from public sources such as websites, periodicals or other literature. When gathering secondary data, it’s important to verify the reliability of a source before using its information.
Detailed explanation-2: -1 – Define research needs and establish goals. 2 – Choose the best sources of secondary market research. 3 – Access, collate, and verify research data. 4 – Analyze, compare, and identify trends.
Detailed explanation-3: -Which of the following best defines the term secondary data? It is data previously collected for any purpose other than the one at hand.
Detailed explanation-4: -Why do many researchers and entrepreneurs use secondary data first? They use secondary data first because its easier and less time consuming to just use the data already collected.