MANAGEMENT

Detailed explanation-1: -Secondary data refers to data that was previously collected for a different purpose besides the research at hand. This means the data has already been collected, generally by another individual or organization. Secondary data is used for different purposes but can be used specifically in marketing research.

Detailed explanation-2: -In the line extension approach, the existing product has been modified or altered resulting in a new product or more products without eliminating the original product. The new additional product must be within the same category.

Detailed explanation-3: -Business Concept is a formula on how the enterprise exactly plans to make money out of the business.

Detailed explanation-4: -One of the advantages of obtaining and using marketing information is that it helps business managers to. predict and control risks. train and direct employees.