BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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It includes survey information from consumers.
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It includes information not usually accessible to a company.
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It includes focus group data.
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It includes information that a company has in its databases.
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Detailed explanation-1: -What can you conclude is the reason why secondary data is desirable? It includes survey information from consumers. It includes information not usually accessible to a company. It includes focus group data.
Detailed explanation-2: -Secondary research can give you critical insights into competitors, trends, and market size. You can use this information to guide decision making and product positioning.
Detailed explanation-3: -Advantages of Secondary data It saves efforts and expenses. It is time saving. It helps to make primary data collection more specific since with the help of secondary data, we are able to make out what are the gaps and deficiencies and what additional information needs to be collected.
Detailed explanation-4: -Pros. Secondary data is easily accessible compared to primary data. Secondary data is available on different platforms that can be accessed by the researcher. Secondary data is very affordable.