MANAGEMENT

Detailed explanation-1: -Audience segmentation is a marketing strategy based on identifying subgroups within the target audience in order to deliver more tailored messaging and build stronger connections.

Detailed explanation-2: -Demographic, psychographic, geographic, and behavioral are the four pillars of market segmentation, but consider using these four extra types to enhance your marketing efforts.

Detailed explanation-3: -Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types. Here are several more methods you may want to look into.

Detailed explanation-4: -The cross-basis sub-segmentation approach entails (1) partitioning a customer database in at least two different ways, and (2) developing contacts for all combinations of the sub-segments.