MANAGEMENT

Detailed explanation-1: -A major disadvantage of using secondary data is that it may not answer the researcher’s specific research questions or contain specific information that the researcher would like to have.

Detailed explanation-2: -Secondary data is not specific to the researcher’s needs due to the fact that it was collected in the past for another reason. That is why the secondary data might be unreliable for your current needs. Secondary data sources can give you a huge amount of information, but quantity does not always mean appropriateness.

Detailed explanation-3: -A disadvantage to using secondary data is that it might not be precisely relevant to the information needed. When social media are used to gather research on customer attitudes and behaviors, protecting consumers’ privacy is up to the company conducting the research.

Detailed explanation-4: -The Disadvantages of Secondary Data Analysis If a researcher sets out to perform a study with a very particular question in mind, a secondary data set might not contain the precisely specific information that would allow the researcher to answer his or her question.