BUISENESS MANAGEMENT
MARKET RESEARCH
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
concerned with the size and location of a market, the competition, and segmentation within the market for a particular product
|
|
|
focuses on issues of media effectiveness, selection, frequency, and ratings
|
|
|
designed to obtain information on how people feel about certain products, services, companies, or ideas.
|
|
|
research that centers on evaluating product design, package design, product usage, and consumer acceptanceof new and existing products
|
Detailed explanation-1: -Attitude research *, also known as opinion research, is designed to obtain information on how people feel about certain products, services, companies, or ideas.
Detailed explanation-2: -Attitude Research (also known as Attitude Survey) is a research study conducted to understand consumers’ thoughts, feelings and behaviour regarding a specific target (such a product, company or idea).
Detailed explanation-3: -Market research allows companies to understand the demand and viability of their product and to see how it might perform in the real world. Market research is conducted either through primary information or secondary information, both providing unique insights into a company’s offering.
Detailed explanation-4: -Product research is the process of determining whether your idea for a new product or service might be successful and how best to develop and sell that product.
Detailed explanation-5: -A usage and attitude (U&A) study involves research which aims to ‘understand a market’ and identify growth opportunities by answering questions on whom to target, with what and how². This fundamental type of study is useful for identifying the linkages among usage behaviours and opinions.