BUISENESS MANAGEMENT
MARKET RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Desk Research
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Field Research
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Independent Research
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Group Research
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Detailed explanation-1: -Primary research is also referred to as field research. It involves original research, which is carried out first-hand, often for a specific purpose. It can be conducted through a range of methods including questionnaires or surveys.
Detailed explanation-2: -Primary research is research you conduct yourself (or hire someone to do for you.) It involves going directly to a source – usually customers and prospective customers in your target market – to ask questions and gather information. Examples of primary research are: Interviews (telephone or face-to-face)
Detailed explanation-3: -Secondary research is also known as desk research because it does not necessarily require the researcher to move from one place to another. Meanwhile, primary research is also referred to as a field research design because it requires the researcher to get totally involved with the data collection process.
Detailed explanation-4: -Field research is defined as a qualitative method of data collection that aims to observe, interact and understand people while they are in a natural environment. For example, nature conservationists observe behavior of animals in their natural surroundings and the way they react to certain scenarios.
Detailed explanation-5: -Primary research is any type of research that you collect yourself. Examples include surveys, interviews, observations, and ethnographic research.