BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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information where opinion or judgement is necessary.
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information about the quantity of something.
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Either A or B
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None of the above
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Detailed explanation-1: -The definition of qualitative research Qualitative data collects information that seeks to describe a topic more than measure it. This type of research measures opinions, views, and attributes vs. hard numbers that would be presented in a graph or a chart.
Detailed explanation-2: -Qualitative data describes qualities or characteristics. It is collected using questionnaires, interviews, or observation, and frequently appears in narrative form. For example, it could be notes taken during a focus group on the quality of the food at Cafe Mac, or responses from an open-ended questionnaire.
Detailed explanation-3: -These criteria are: (1) credibility, (2) transferability, (3) dependability, and (4) confirmability.
Detailed explanation-4: -Qualitative data is non-numeric information, such as in-depth interview transcripts, diaries, anthropological field notes, answers to open-ended survey questions, audio-visual recordings and images.