MANAGEMENT

Detailed explanation-1: -The most important part of the marketing research process is defining the problem. In order to do any research and collect data, you have to know what you are trying to learn from the research.

Detailed explanation-2: -The first step in the marketing research process is defining the problem or the question your research is trying to answer, followed by developing a research plan to answer that question, collecting and analyzing the data, and then producing a report.

Detailed explanation-3: -Therefore, the most important and first step in the marketing process is understanding customer needs and requirements.

Detailed explanation-4: -Step 5 – Report Research Findings The final step is to report the market research findings to those who need the data to make decisions. The findings should be presented in a comprehensible format so that they can be readily used in the decision-making process.