MANAGEMENT

Detailed explanation-1: -The first step in market research is to identify or define the research problem. The research problem determines the scope of the research, the tools and methods to be used, and the sources of data. The research problem is an information gap that the organization wants to close.

Detailed explanation-2: -The first step in the marketing research process is defining the problem or the question your research is trying to answer, followed by developing a research plan to answer that question, collecting and analyzing the data, and then producing a report.

Detailed explanation-3: -Define the Problem or Opportunity In order to do any research and collect data, you have to know what you are trying to learn from the research. In marketing research, defining the problem you need to solve will determine what information you need and how you can get that information.

Detailed explanation-4: -The first stage in a marketing research project is to define the problem. In defining the problem, the researcher should take into account the purpose of the study, relevant background information and all necessary data, and how the information gathered will be used in decision making.