MANAGEMENT

Detailed explanation-1: -Product orientation is a business approach where companies focus on their products. Organizations with a product-oriented approach strive to create products or services of the highest quality possible.

Detailed explanation-2: -product orientation. noun [ U ] PRODUCTION, MARKETING. an approach to business that emphasizes the importance of having a good product and production process: In the post-industrial information age, the focus of companies has shifted from product orientation to an orientation towards knowledge.

Detailed explanation-3: -Advantages of product orientation include: Focus on creating and offering high-quality goods and services. Innovative products that focus on providing the best user experience. Better market research leading to a reduced risk.

Detailed explanation-4: -Product orientation is a culture of product quality and rate setting, whereas market orientation is a business culture. Using the product orientation strategy, a company attempts to create high-quality items that appeal to customers.

Detailed explanation-5: -A market-oriented organization uses a customer-centered approach, which means that the most pressing concerns, immediate needs, and personal preferences of the consumer base must be researched. The strategy must be focused on values, culture, and other behavioral traits of the consumer base.