MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
What type of data is observed & recorded directly in order to address a specific issue?
A
Quantitative
B
Qualitative
C
Primary
D
Secondary
Explanation: 

Detailed explanation-1: -Data – or information – to help answer questions, understand a specific issue or test a hypothesis. Researchers in the health and social sciences can obtain their data by getting it directly from the subjects they’re interested in. This data they collect is called primary data.

Detailed explanation-2: -There are three main types of primary data collection: qualitative, quantitative, and mixed mode. Each has its own advantages and disadvantages.

Detailed explanation-3: -Observation is way of gathering data by watching behavior, events, or noting physical characteristics in their natural setting. Observations can be overt (everyone knows they are being observed) or covert (no one knows they are being observed and the observer is concealed).

Detailed explanation-4: -Direct methods of data collection involve collecting new data for a specific study. This type of data is known as primary data.

There is 1 question to complete.