MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
When people are selected on the basis of certain characteristics (such as age, gender or income) as a source of information for market research.
A
Population
B
Sampling
C
Random sample
D
Quota sample
Explanation: 

Detailed explanation-1: -What is quota sampling? Quota sampling is defined as a non-probability sampling method in which researchers create a sample involving individuals that represent a population. Researchers choose these individuals according to specific traits or qualities.

Detailed explanation-2: -Quota sampling is a non-probability sampling method that relies on the non-random selection of a predetermined number or proportion of units. This is called a quota. You first divide the population into mutually exclusive subgroups (called strata) and then recruit sample units until you reach your quota.

Detailed explanation-3: -While there are several sampling methods you could use in your research studies, quota sampling is ideal for when you: Want to focus on a particular group: Quota sampling allows you to concentrate on a certain trait within a particular subgroup. It’s also perfect for comparing relationships between different groups.

Detailed explanation-4: -Purposeful Sampling is the most common sampling strategy. In this type of sampling, participants are selected or sought after based on pre-selected criteria based on the research question. For example, the study may be attempting to collect data from lymphoma patients in a particular city or county.

Detailed explanation-5: -Judgmental sampling, also called purposive sampling or authoritative sampling, is a non-probability sampling technique in which the sample members are chosen only on the basis of the researcher’s knowledge and judgment.

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