BUISENESS MANAGEMENT
MARKET RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Convenience
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Random
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Snow-Balling
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Stratified
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Cluster
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Detailed explanation-1: -Convenience sampling is also known as opportunity or availability sampling. Examples of convenience sampling include online and social media surveys, asking acquaintances, and surveying people in a mall, on the street, and in other crowded locations.
Detailed explanation-2: -Researchers use convenience sampling in situations where additional inputs are not necessary for the principal research. There are no criteria required to be a part of this sample. Thus, it becomes incredibly simplified to include elements in this sample.
Detailed explanation-3: -One of the most common examples of convenience sampling is using student volunteers as subjects for the research. Another example is using subjects that are selected from a clinic, a class or an institution that is easily accessible to the researcher.
Detailed explanation-4: -Convenience sampling is non-probability sampling that is often used for clinical and qualitative research. This sampling technique often selects clinical cases or participants that are available around a location (such as hospital), medical records database, Internet site, or customer-membership list.