MANAGEMENT

Detailed explanation-1: -Market segmentation seeks to identify targeted groups of consumers to tailor products and branding in a way that is attractive to the group. Markets can be segmented in several ways such as geographically, demographically, or behaviorally.

Detailed explanation-2: -There are many ways to segment markets to find the right target audience. Five ways to segment markets include demographic, psychographic, behavioral, geographic, and firmographic segmentation.

Detailed explanation-3: -Psychographic segmentation divides buyers into different segments based on internal characteristics-personality, values, beliefs, lifestyle, attitudes, interests, and social class-so you can market accordingly.