MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which data-collection method commonly uses questionnaires as a research instrument?
A
Focus groups
B
Experiments
C
Tracking
D
Surveys
Explanation: 

Detailed explanation-1: -Please note, however, that the research method called survey research uses questionnaires and interviews for data collection; therefore, coverage of questionnaire and interview methods of data collection in this chapter will be very important if you decide to conduct a survey research study.

Detailed explanation-2: -Questionnaires can be used to collect quantitative and/or qualitative information. Questionnaires are commonly used in market research as well as in the social and health sciences.

Detailed explanation-3: -Survey Research is a quantitative research method used for collecting data from a set of panel or respondents.

There is 1 question to complete.