MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following is a part of consumer behavior?
A
how a competitor prices its products
B
the design of a marketing research study
C
factors that influence how people purchase and use products and services
D
all are correct
Explanation: 

Detailed explanation-1: -In a general scenario, we’ve got five main factors that determine consumer behavior, i.e these factors regulate if a target customer purchases a product or not. These factors are namely Psychological, Social, Cultural, Personal, and Economic factors.

Detailed explanation-2: -In general, there are four factors that influence consumer behaviour. These factors impact whether or not your target customer buys your product. They are cultural, social, personal and psychological.

There is 1 question to complete.