MANAGEMENT

Detailed explanation-1: -A marketing experiment is a form of market research in which your goal is to discover new strategies for future campaigns or validate existing ones. For instance, a marketing team might create and send emails to a small segment of their readership to gauge engagement rates, before adding them to a campaign.

Detailed explanation-2: -Test Marketing is a controlled experiment conducted by companies in a carefully selected market to test the viability of their new product and marketing strategy. It provides you an opportunity to learn, adapt and refine your product.

Detailed explanation-3: -Experimental research is a test of which marketing strategy is most likely to work. But rather than guesswork, it uses real data from experiments. Experimental research involves making hypotheses about what marketing activity is likely to appeal to customers and collecting data to see if it is true.

Detailed explanation-4: -Test markets offer marketers the opportunity to test new ideas before incurring the expense and risk of a national introduction. Marketers use test markets to experiment with: Brand positioning. Product improvements and product cost reductions.