MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following is an example of secondary data collection?1) A traffic count to see how many vehicles passed by a shop in one day2) A postal questionnaire researching into consumer tastes3) A market research agency report that the business had asked for to investigatewhy sales were falling4) A newspaper report on the sales figures of a competitor’s new product
A
1
B
2
C
3
D
4
Explanation: 

Detailed explanation-1: -Secondary data means data collected by someone else earlier. Surveys, observations, experiments, questionnaire, personal interview, etc. Government publications, websites, books, journal articles, internal records etc. Always specific to the researcher’s needs.

Detailed explanation-2: -What is secondary data? data that has already been published. unreliable data.

Detailed explanation-3: -Detailed Solution. The correct answer is National Sample Survey Organization data. Secondary data: It refers to data that is collected by someone other than the primary user.

There is 1 question to complete.