BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following is most likely to be a benefit of collecting data via a focus group?
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The data collected is usually quantitative and easy to analyse
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Detailed information can be collected about consumer tastes
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They are quick and inexpensive to conduct
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A large sample size is usually involved making the data fully reliable
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Explanation:
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