MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following is most likely to be an example of primary market research?
A
Magazines
B
Newspapers
C
Market research reports
D
Questionnaires
Explanation: 

Detailed explanation-1: -While there isn’t an official book of survey questions or survey taxonomy, I find it helpful to break down survey questions into four classes: open-ended, closed-ended (static), closed-ended (dynamic), and task-based.

Detailed explanation-2: -Survey research often is based on questionnaires as the survey instrument. The majority of the time the questionnaire is administered online because of the many advantages of online survey research.

Detailed explanation-3: -Questionnaires can be classified as both, quantitative and qualitative method depending on the nature of questions. Specifically, answers obtained through closed-ended questions (also called restricted questions) with multiple choice answer options are analyzed using quantitative methods.

Detailed explanation-4: -Questionnaires are a written self-report technique where participants are given a pre-set number of questions to respond to. They can be administered in person, by post, online, over the telephone, or to a group of participants simultaneously.

There is 1 question to complete.