MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following is most likely to be an example of secondary data?
A
Completed questionnaires
B
Customer conversation on a website
C
Interview tapes
D
A bought-in market research report (Euromonitor)
Explanation: 

Detailed explanation-1: -Detailed Solution. The correct answer is National Sample Survey Organization data. Secondary data: It refers to data that is collected by someone other than the primary user.

Detailed explanation-2: -Secondary data means data collected by someone else earlier. Surveys, observations, experiments, questionnaire, personal interview, etc. Government publications, websites, books, journal articles, internal records etc.

Detailed explanation-3: -A company’s internal data, such as sales and marketing records, customer account information, product purchasing and usage data are typical secondary data sources.

Detailed explanation-4: -What is an example of secondary market research? An example of secondary market research includes searching online commercial databases. These are archives of data from commercial sources on the Internet.

There is 1 question to complete.