BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Completed questionnaires
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Customer conversation on a website
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Interview tapes
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A bought-in market research report (Euromonitor)
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Detailed explanation-1: -Detailed Solution. The correct answer is National Sample Survey Organization data. Secondary data: It refers to data that is collected by someone other than the primary user.
Detailed explanation-2: -Secondary data means data collected by someone else earlier. Surveys, observations, experiments, questionnaire, personal interview, etc. Government publications, websites, books, journal articles, internal records etc.
Detailed explanation-3: -A company’s internal data, such as sales and marketing records, customer account information, product purchasing and usage data are typical secondary data sources.
Detailed explanation-4: -What is an example of secondary market research? An example of secondary market research includes searching online commercial databases. These are archives of data from commercial sources on the Internet.