MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following is NOT a factor to consider when developing the approach?
A
Environment
B
Skills analysis
C
Personal analysis
D
Budget analysis
Explanation: 

Detailed explanation-1: -Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.

Detailed explanation-2: -All of the following are mentioned in the text as specific objectives of a questionnaire EXCEPT: Collect demographic information that can be used in later direct mail campaigns. Which of the following is not an objective of a questionnaire? Questionnaire data must be easy to analyze.

Detailed explanation-3: -There are three types of market research-exploratory, descriptive, and causal.

There is 1 question to complete.