BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following is not a method of sampling?
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population
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quota
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stratified
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random
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Explanation:
Detailed explanation-1: -In judgmental sampling researchers select units from the population based on their knowledge and judgement about the unit. This kind of sampling does not provide equal probability of a unit being chosen.
Detailed explanation-2: -Therefore, Quota Sampling is the non-random method of selecting samples from a given population.
Detailed explanation-3: -Non-probability sampling is a method of selecting units from a population using a subjective (i.e. non-random) method. Since non-probability sampling does not require a complete survey frame, it is a fast, easy and inexpensive way of obtaining data.
There is 1 question to complete.