BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Customer comments
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Computerized databases
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Published materials
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Syndicated services
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Detailed explanation-1: -The methods used may include telephone, mail, Internet, or panel surveys; customer interviews; focus groups; audience testing; usability testing; or any combination of these methods.
Detailed explanation-2: -What Is External Data? External data is information that originates outside the company and is readily available to the public. External data is used to help a company develop a better understanding of the world in which they are operating.
Detailed explanation-3: -Some external sources include: Government sources, such as the U.S. Census Bureau. Corporate filings, such as annual reports to the U.S. Securities and Exchange Commission (SEC) Trade, business and professional associations.
Detailed explanation-4: -The main sources of external secondary sources are (1) government (federal, state and local) (2) trade associations (3) commercial services (4) national and international institutions.