BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following is the first step in the marketing research process?
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developing a marketing information system
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defining the problem and objectives of the study
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developing the research plan
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implementing the research plan
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Explanation:
Detailed explanation-1: -Define the problem and research objectives. The first step in any marketing research study is to define the problem, while taking into account the purpose of the study, the relevant background information, what information is needed, and how it will be used in decision making.
Detailed explanation-2: -The first step in the marketing research process is defining the problem or the question your research is trying to answer, followed by developing a research plan to answer that question, collecting and analyzing the data, and then producing a report.
Detailed explanation-3: -Therefore, the most important and first step in the marketing process is understanding customer needs and requirements.
There is 1 question to complete.