BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following is unlikely to be a drawback of primary research?
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Unrepresentative samples used to generate findings
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Respondents may exaggerate their views
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Wrong or inappropriate questions may be asked
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It may lack specific focus
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Explanation:
Detailed explanation-1: -The main disadvantage of conducting primary research is the cost involved in the process. Secondary research can often be collected without cost, whilst primary research is more involved, increasing the cost of obtaining it.
Detailed explanation-2: -However, one disadvantage of primary data is that it can be time consuming and expensive to collect.
Detailed explanation-3: -A major disadvantage of primary data is that it is usually outdated even before a marketer receives it.
There is 1 question to complete.