MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following statements is correct when designing a questionnaire?
A
Keep the questions long and detailed
B
Avoid ‘closed’ questions
C
Ask ‘leading’ questions
D
Keep the questions short to ensure the survery is completed
Explanation: 

Detailed explanation-1: -Answer: The correct answer is letter A. Questionnaire design and development is straightforward as it does not require careful considerations and planning. This is incorrect because careful considerations and planning should be considered when designing and developing a questionnaire.

Detailed explanation-2: -When designing questionnaire, it is important to do each of the following EXCEPT: use leading questions.

There is 1 question to complete.