MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of these types of research/data produces results in numbers, percents, etc.?
A
Qualitative
B
Quantitative
C
Either A or B
D
None of the above
Explanation: 

Detailed explanation-1: -Quantitative data is any data that is in numerical form such as statistics, percentages, etc. The researcher analyses the data with the help of statistics and hopes the numbers will yield an unbiased result that can be generalized to some larger population.

Detailed explanation-2: -Common quantitative methods include experiments, observations recorded as numbers, and surveys with closed-ended questions.

Detailed explanation-3: -Continuous is the type of quantitative data that is the result of measuring.

Detailed explanation-4: -Quantitative research focuses on numeric and unchanging data and detailed, convergent reasoning rather than divergent reasoning [i.e., the generation of a variety of ideas about a research problem in a spontaneous, free-flowing manner].

Detailed explanation-5: -Quantitative research is statistical: it has numbers attached to it, like averages, percentages or quotas.

There is 1 question to complete.