MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which one is field research?
A
Marketing website
B
Online survey
C
Government reports
D
School website
Explanation: 

Detailed explanation-1: -Descriptive research takes up the bulk of online surveying and is considered conclusive in nature due to its quantitative nature. Unlike exploratory research, descriptive research is preplanned and structured in design so the information collected can be statistically inferred on a population.

Detailed explanation-2: -Field surveys allow research teams to collect data through in-person interviews. These can either be done in the form of computer-assisted personal interviews (CAPI) or computer-assisted field entry (CAFE). One of the biggest advantage of field surveys over other forms is that it allows for human interaction.

Detailed explanation-3: -Field research is defined as a qualitative method of data collection that aims to observe, interact and understand people while they are in a natural environment. For example, nature conservationists observe behavior of animals in their natural surroundings and the way they react to certain scenarios.

Detailed explanation-4: -Participant observation, data collection, and survey research are examples of field research methods, in contrast to what is often called experimental or lab research.

There is 1 question to complete.