BUISENESS MANAGEMENT
MARKET RESEARCH
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
Which option is not a potential limitation of surveys as a method of market research?
|
|
Only generates quantitative data
|
|
|
Too many closed questions
|
|
|
Use of too much technical jargon
|
|
|
Biased questions
|
Explanation:
Detailed explanation-1: -Surveys (questionnaires) can often contain both quantitative and qualitative questions. The quantitative questions might take the form of yes/no, or rating scale (1 to 5), whereas the qualitative questions would present a box where people can write in their own words.
Detailed explanation-2: -Limitations of customer survey data include variation in customer interpretation of their experiences, reliability of survey results, and validity of survey results. Reliability measures how reproducible the survey data is, and validity focuses on whether or not a survey measures what needs to be measured.
There is 1 question to complete.