BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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do you like chocolate or vanilla, yes or no?
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why should marijuana be legalised?
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what kind of toppings do you like on your pizza?
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how should you discipline a child?
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Detailed explanation-1: -Quantitative research methods are designed to collect numerical data that can be used to measure variables. Quantitative data is structured and statistical; its results are objective and conclusive.
Detailed explanation-2: -The most common quantitative research methods are customer surveys and questionnaires. If you have questions that drill down into specifics about your company, your market, or your target customer population, you’re looking for quantitative research.
Detailed explanation-3: -By implementing Quantitative Market Research, questions like “Who are currently buying my products/services?”, “Why are the others not buying my product?”, “How to reach out to my potential clientele?” are answered.
Detailed explanation-4: -In brief, quantitative market research refers to the process of collecting large amounts of data through surveys, questionnaires, and polling methods. Conversely, qualitative market research involves determining customer motivation through close observation –– typically in a small group or face-to-face encounter.