MANAGEMENT

Detailed explanation-1: -Qualitative market research questions are most effective for those looking to carry out one-to-one or focus group-style interviews to understand how your target demographic thinks and feels; and why they make certain choices.

Detailed explanation-2: -Qualitative market research is the study of the factors that influence people’s behavior within a specific market. For example, in a commercial market, the aim of qualitative research might be to understand shoppers’ motivations when they buy things, such as what they think of a product and why they think that way.

Detailed explanation-3: -By implementing Quantitative Market Research, questions like “Who are currently buying my products/services?”, “Why are the others not buying my product?”, “How to reach out to my potential clientele?” are answered.

Detailed explanation-4: -Small sample sizes make it hard to identify outliers Qualitative research takes full advantage of smaller sample sizes but, in some regards, it is also hampered by smaller sample sizes. The chances of happening across an outlier within a sample of ten people is much less than within a sample of 300 people.