BUISENESS MANAGEMENT
MARKET RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which two of the following are methods of primary market research? Select two answers:
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Internet
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Government reports
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Market reports
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Questionnaires
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Observation
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Explanation:
Detailed explanation-1: -The most common primary market research methods are interviews, surveys, focus groups and observations.
Detailed explanation-2: -Primary research involves gathering data that has not been collected before. Methods to collect it can include interviews, surveys, observations or any type of research that you go out and collect yourself.
Detailed explanation-3: -The five primary research methods are questionnaires, focus groups, interviews, observation, and field research.
Detailed explanation-4: -There are three types of market research-exploratory, descriptive, and causal.
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