MANAGEMENT

Detailed explanation-1: -Qualitative data is about the emotions or perceptions of people, and what they feel. In quantitative data, these perceptions and emotions are documented.

Detailed explanation-2: -Qualitative data involves a descriptive judgment using concept words instead of numbers. Gender, country name, animal species, and emotional state, feelings, and opinions are examples of qualitative information.

Detailed explanation-3: -Qualitative data is individualized, descriptive, and relating to emotions. Quantitative data is countable, measurable and relating to numbers.

Detailed explanation-4: -Qualitative data describes qualities or characteristics. It is collected using questionnaires, interviews, or observation, and frequently appears in narrative form. For example, it could be notes taken during a focus group on the quality of the food at Cafe Mac, or responses from an open-ended questionnaire.

Detailed explanation-5: -Qualitative research is generally exploratory in nature. It’s used to understand the motivations, reasons, thoughts, opinions, and feelings that underlie behaviours and phenomena. It’s used to identify areas for more in-depth study, and to give context to results or hypotheses already measured.