BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Why are focus groups used?
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To bring together a group of people to discuss a particular product or issue
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All of them
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It enables open ended questions
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It can generate ‘rich’ information rather than a standard response
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Explanation:
Detailed explanation-1: -Why use focus groups and not other methods? The main purpose of focus group research is to draw upon respondents’ attitudes, feelings, beliefs, experiences and reactions in a way in which would not be feasible using other methods, for example observation, one-to-one interviewing, or questionnaire surveys.
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