MANAGEMENT

Detailed explanation-1: -Thus, organizations must undertake aggressive selling and promotion efforts. It also believes that the consumers have the opportunity to choose from many alternatives. Their aim is to sell what they make rather than make what the market wants. However, marketing based on hard selling carries high risk.

Detailed explanation-2: -The selling concept is centered on the belief that you must convince a customer to buy a product through aggressive marketing of the benefits of the product or service because it isn’t a necessity.

Detailed explanation-3: -Aggressive selling is a characteristic of Selling concept. Aggressive selling (also known as offensive selling) refers to the various sales efforts made aggressively or vigorously by a manufacturer to obtain increased volume of sales for his product.

Detailed explanation-4: -Selling Concept It believes that customers will be buying products only when the product is aggressively marketed by the company.

Detailed explanation-5: -These are; (1) production concept, (2) product concept, (3) selling concept, (4) marketing concept, and (5) societal marketing concept. Marketing is a department of management that tries to design strategies to build profitable relationships with target consumers. Marketers must answer 2 important questions.