MANAGEMENT

Detailed explanation-1: -Personal selling is an essential part of any B2B sales force. It’s a type of person-to-person communication that consists in persuading a customer to buy a product or service by using interpersonal skills.

Detailed explanation-2: -Personal selling involves direct communication between a salesperson and a potential customer. This can occur in person, over email, on the phone, or via video. Personal selling is most commonly used for business-to-business (B2B) selling, although it can also be used in retail and trade selling.

Detailed explanation-3: -A good example of personal selling is found in department stores on the perfume and cosmetic counters. A customer can get advice on how to apply the product and can try different products. Products with relatively high prices, or with complex features, are often sold using personal selling.