MANAGEMENT

Detailed explanation-1: -Personal selling involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales. It is a personal form of communication.

Detailed explanation-2: -Sharelekar: – “Personal selling refers to oral presentation in conversation (by a salesperson) with one or more prospective customers for the purpose of making sales.”

Detailed explanation-3: -Definition: Personal selling is also known as face-to-face selling in which one person who is the salesman tries to convince the customer in buying a product. It is a promotional method by which the salesperson uses his or her skills and abilities in an attempt to make a sale.

Detailed explanation-4: -The sales presentation is a crucial part of the personal selling process. A sales presentation is a pitch the salesperson delivers to convince customers to buy. During the pitch, the salesperson will discuss the product features and why the customers should purchase them.

Detailed explanation-5: -Conversations: relationship-building dialogue with prospective buyers for the purposes of influencing or making sales. Demonstrations: demonstrating how a product or service works and the benefits it offers, highlighting advantageous features and how the offering solves problems the customer encounters.