MANAGEMENT

Detailed explanation-1: -Positioning is an essential part of launching your product and company in the market. Positioning creates an image of your company’s product in the mind of your target customer. The term “positioning” should be viewed both as a verb and a noun.

Detailed explanation-2: -Brand image is a consumer’s interpretation of your company and its products and services. It takes form inside the consumer’s mind based on their experiences and interactions, as well as their perception of your company’s mission and values.

Detailed explanation-3: -Positioning refers to the development of strategy that helps to influence how a particular market segment perceives a brand, good, or service in comparison to the competition. Positioning is all about defining a space in the mind of the customer-something that your customer thinks of and associates with your product.

Detailed explanation-4: -The process of creating an image of a product in the minds of the consumers is called as positioning. Positioning helps to create first impression of brands in the minds of target audience. In simpler words positioning helps in creating a perception of a product or service amongst the consumers.

Detailed explanation-5: -Positioning is the process of creating an image or identity in the minds of consumers for a brand, product, or service. It is a way of differentiating a product or service from similar offerings in the market.