MANAGEMENT

Detailed explanation-1: -Place (or distribution): The activities that make the product available to consumers. Promotion: The activities that communicate the product’s features and benefits and persuade customers to purchase the product.

Detailed explanation-2: -Place (or its more common name “distribution") is about how a business gets its products to the customers. It is one thing having a great product, sold at an attractive price. But what if: Customers are not near a retailer that is selling the product? A competing product is stocked by a much wider range of outlets?

Detailed explanation-3: -Four types of distribution are direct selling, selling through intermediaries, dual distribution, and reverse distribution.

Detailed explanation-4: -There are three types of distribution channels: direct, indirect and hybrid.