BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A car manufacturing company entered into the market with air conditioner and now introduced products like refrigerator, washing machine and other electronic items. The company not only offering the product but also handling complaints and after sales services.Identify the element of marketing mix discussed here.
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product mix
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price mix
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place mix
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promotion
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Explanation:
Detailed explanation-1: -entered into the market with colour televisions and have now introduced products like audio systems air-conditioners washing machines etc. The company is not only offering the products but also handling complaints and offering after sales services.
Detailed explanation-2: -4. Product Promotion: Packaging helps in the promotion of products as it acts as a silent salesman, and thus, increases sales. It makes the product attractive and induces consumers to buy it.
There is 1 question to complete.