BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A cinema’s automated booking service is primarily part of which of the marketing mix elements?
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product
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peripheral product
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price
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process
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physical evidence
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Explanation:
Detailed explanation-1: -Marketing Mix MCQs The 4P’s make up the typical marketing mix and it includes Product, Place, Price and Promotion.
Detailed explanation-2: -However, in addition to the traditional four Ps, the services-marketing mix includes three more factors: people, physical evidence, and process.
Detailed explanation-3: -The correct answer is Physical Environment, Process, People. The key components of the service marketing mix are broadly-Physical Environment, Process, People.
Detailed explanation-4: -Answer: d. the time during which a customer receives a service.
There is 1 question to complete.