BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A customer need is different from a customer want because a need is something the customer is directly searching for.
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True
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False
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -In short, needs are things that satisfy the basic requirement. Wants are requests directed to specific types of items. Demands are requests for specific products that the buyer is willing to and able to pay for.
Detailed explanation-2: -Ultimately, all customer needs can be categorized into three main types: functional, social, and emotional needs.
Detailed explanation-3: -A customer need is a motive that prompts a customer to buy a product or service. Ultimately, the need is the driver of the customer’s purchase decision. Companies often look at the customer need as an opportunity to resolve or contribute surplus value back to the original motive.
There is 1 question to complete.