MANAGEMENT

Detailed explanation-1: -Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types. Here are several more methods you may want to look into.

Detailed explanation-2: -Psychographic. Psychographic segmentation focuses on the lifestyle of visitors including their interests, personalities, values, beliefs, and opinions. This is typically the most difficult information to obtain, as you’ll usually need to have your visitors complete a questionnaire or survey.

Detailed explanation-3: -Psychographic segmentation is a type of market segmentation that identifies a target audience with psychographic information like personality types, hobbies, and social status.